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IMPLEMENTASI BAURAN PEMASARAN YANG DILAKUKAN HIDROPONIK CENTER DALAM MEMASARKAN SAYURAN HIDROPONIK DI PALEMBANG

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Penilaian

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Hydroponic Center Palembang is one of the hydroponic vegetable producers located in the city of Palembang and has bright prospects in its business units such as production, marketing and equipment related to hydroponics. In order for the business process to run well, it is necessary to conduct an assessment of the application of the marketing mix strategy as a synthesis of the visible and invisible product quality by optimally controlling a marketing activity. The purposes of this research are to: (1) describe and to examine the application of the marketing mix implemented by the Palembang Hydroponic Center, (2) describe the problems that occur in the marketing mix and the solutions implemented in overcoming the problems at the Palembang Hydroponic Center, and (3) formulate strategies development of hydroponic vegetable marketing by managing internal and external factors owned by the Palembang Hydroponic Center. This research was conducted at the Hydroponic Center Palembang, located at Jalan Manunggal, 30 Ilir, Ilir Barat II District, Palembang City, South Sumatra 30121. The method used in this study was a survey method. The sampling method used is Convenience Sampling or Accidental Sampling where the number of samples is 30 samples. The data used is data from January 2020 to December 2020. The results of this study indicate that the 7P marketing mix strategy implemented by the Palembang Hydroponics Center is in the good category with an average score of 81.33. IFE matrix at the Hydroponic Center Palembang has a score of 3.27. Meanwhile, EFE Matrix at the Palembang Hydroponic Center has a score of 3.52 which shows the Palembang Hydroponic Center above the average of 2.5. This illustrates that the Palembang Hydroponic Center is a strong business business internally and is able to take advantage of opportunities that exist externally. The internal factor that is a strength at the Palembang Hydroponic Center is vegetables that are produced fresh and free of pesticides with a score of 0.43. Meanwhile, the internal factor that becomes a weakness in the Palembang Hydroponic Center is financial management with a score of 0.32. Financial management is a weakness of the Palembang Hydroponics Center in developing its business. A good alternative strategy to be applied in marketing hydroponic vegetables at the Hydroponic Center Palembang is to develop hydroponic vegetables, change people's mindsets about healthy lifestyles, and increase the quantity and types of vegetables.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001862	T51545	T515452021	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T515452021

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Siwijaya., 2021

Collation

xvi, 113 hlm.; ill.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.206

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis
Sayuran hidroponik

Specific Detail Info

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Statement of Responsibility

TUTI

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