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ANALISIS PERILAKU PASAR ANTAR LEMBAGA PEMASARAN DI KELURAHAN TIMBANGAN KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR : APLIKASI METODE SEQUENTIAL BARGAINING GAME

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The purpose of this study are (1) to identify the pricing mechanism of farmers and traders in horticultural marketing and (2) to describe the strategy of the pricing mechanism pricing between farmers and traders in marketing institutions at Indralaya Utara District, Ogan Ilir Regency. This research was carried out in Timbangan village, North Indralaya subdistrict, Ogan Ilir regency by using the survey method. Respondents consisted of 22 farmers from 122 farmers who were taken purposive. The data in the tabulation are then described descriptively, analyzed quantitatively and qualitatively. The results showed that horticultural vegetable farmers in the timbangan village got the pay off as resultsing of selling their crops to traders. Based on the strategy of pricing mechanism, farmers begin compiling horticultural vegetables, starting the harvesting period, namely by selling farmers' crops to trader at the same price of Rp. 1,500 per individual commodity. Some strategies for developing and packaging horticultural vegetable products well and attractively, marketing using e-commerce in vegetable horticulture, establishing and developing village unit cooperatives and expanding market place as a means of marketing horticultural vegetable farmers. Keywords: behavior, pay off, trader, pricing

Availability
Inventory Code Barcode Call Number Location Status
2007000950T40265T402652020Central Library (REFERENCE)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T402652020
Publisher
Indralaya : .,
Collation
xiv, 65 hlm. : ilus. ; 28 cm
Language
Indonesia
ISBN/ISSN
-
Classification
630.206
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Pedagang
Prodi Agribisnis
Specific Detail Info
-
Statement of Responsibility
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No other version available

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