Skripsi

ANALISIS PENGARUH DIMENSI SERVQUAL TERHADAP CUSTOMER SATISFACTION PADA LAYANAN DRIVE THRU MCDONALD'S R.SUKAMTO DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the analysis of the influence of service quality dimensions on customer satisfaction at McDonald's R.Sukamto drive through services in Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using the calculation method by cursing two tests, namely: the coefficient of determination (R2) and multiple linear regression using SPSS 21.0. The results of this study indicate that the physical evidence and guarantee variables have no effect responsiveness, satisfaction, and empathy variables have an influence on the influence of consumers on driving services through McDonald's R. Sukamto in Palembang City. The limitations of this study are the limited population and sample due to the COVID-19 pandemic. The variables in this study are limited to the dimensions of service quality variables.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001361	T53987	T539872021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T539872021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xix, 90 hlm.; tab.; ilus.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Manajemen Pelayanan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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