Skripsi
ANALISIS PENGARUH DIMENSI SERVQUAL TERHADAP CUSTOMER SATISFACTION PADA LAYANAN DRIVE THRU MCDONALD'S R.SUKAMTO DI KOTA PALEMBANG
This study aims to determine the analysis of the influence of service quality dimensions on customer satisfaction at McDonald's R.Sukamto drive through services in Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using the calculation method by cursing two tests, namely: the coefficient of determination (R2) and multiple linear regression using SPSS 21.0. The results of this study indicate that the physical evidence and guarantee variables have no effect responsiveness, satisfaction, and empathy variables have an influence on the influence of consumers on driving services through McDonald's R. Sukamto in Palembang City. The limitations of this study are the limited population and sample due to the COVID-19 pandemic. The variables in this study are limited to the dimensions of service quality variables.
Inventory Code | Barcode | Call Number | Location | Status |
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2107001361 | T53987 | T539872021 | Central Library (REFERENCES) | Available but not for loan - Not for Loan |
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