Skripsi

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SCISSORS BARBERSHOP PALEMBANG

---

Penilaian

---

This study aims to determine how the influence of service quality variables with the dimensions of tangibles, responsiveness, assurance, reliability, and empathy on customer satisfaction at the Scissors Barbershop in the city of Palembang. The sampling method used in this study is a non-probability method with a sample of 100 respondents from the people of Palembang city This research data collection technique using a research instrument in the form of a questionnaire. Primary data of this study were processed with SPSS version 16. The results obtained in this study indicate that the dimensions of physical evidence, responsiveness, assurance, reliability, empathy simultaneously have a significant effect on customer satisfaction at the Scissors Barbershop in the city of Palembang. The dimensions of physical evidence, assurance, and empathy partially do not have a significant effect on customer satisfaction at the Scissors Barbershop in the city of Palembang. While the dimensions of responsiveness and reliability partially have a significant effect on customer satisfaction at the Scissors Barbershop in the city of Palembang.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001349	T51711	T517112021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T517112021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xviii, 88 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.307

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen Pelayanan
Ekonomi Manajemen.

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment