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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SIMPANG LAPAS PAKJO PALEMBANG

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Penilaian

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The purpose of this study was to determine whether the promotion mix had an effect on purchasing decisions at Alfamart Simpang Lapas Pakjo and to find out which promotional mix had the most influence on purchasing decision at Alfamart Simpang Lapas Pakjo Palembang. This research is expected to be able to provide information for companies regarding the role of promotional mix variables in improving consumer purchasing decisions. This information can later be used by companies in planning future corporate strategies. The results of this study indicate that the promotion mix has a significant effect on purchasing decisions at Alfamart Simpang Lapas Pakjo Palembang. in addition, of the three promotional mix variabel, the sales promotion mix is the variable that has the dominant influence on purchasing decisions at Alfamart Simpang Lapas Pakjo Palembang. For future strategic planning of the company, Alfamart must maintain and even improve advertising promotion strategies, personal selling, and sales promotions, this is because these strategies can influence consumer purchasing decision

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001385	T57874	T578742021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T578742021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xxi, 71 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Bauran Promosi
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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