Skripsi

ANALISIS DAMPAK BAURAN PROMOSI TERHADAP KESADARAN MEREK PADA APLIKASI BELANJA ONLINE TOKOPEDIA (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

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Penilaian

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The purpose of this study is to see how much of a role Tokopedia's promotional mix plays in the formation of Tokopedia's brand awareness among students at the Faculty of Economics, Sriwijaya University, Palembang Campus, and which variables from Tokopedia's advertising, sales promotion, and public relations and publicity are most influential in forming Tokopedia's brand awareness. The strategy employed in this study to collect data was to provide a collection of questions or written comments to respondents via a questionnaire with aordinal scale. The effect of the independent variable on the dependent variable is being investigated. This study's design is a conclusive research design, specifically a clausal research design. The results showed that advertising, sales promotion and public relations & publicity together had a positive and significant effect on brand awareness. The dominant advertising has an effect on Tokopedia's brand awareness. Keywords:promotional mix, brandawareness, marketplace, promotion, Tokopedia

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107001412	T57838	T578382021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T578382021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xiv, 67 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Bauran Promosi
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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