Skripsi

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION DAN PURCHASE DECISION PADA SAGITA SHOP (Studi Kasus: Followers Akun Instagram Sagita Shop)

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Penilaian

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Analysis of Effect of Electronic Word Of Mouth To Purchase Intention and Purchase Decision (Case Study: Followers Instagram account Sagita Shop). This final project research aims to determine the effect of electronic word of mouth which consists of four dimensions, namely: intensity, positive valence, negative valence and content on purchase intention and purchase decision of Sagita Shop consumers. The approach used is quantitative. The population in this study is followers Sagita Shop's Instagram account. The sampling technique used is simple random sampling. Data collection was carried out by giving online questionnaires to respondents using Google forms with 100 respondents. Data analysis techniques using PLS-SEM with the help of SmartPLS software . The research results obtained are: Electronic Word Of Mouth Variable significantly positive effect on Purchase Intention, Electronic Word Of Mouth variable has no significant effect on Purchase Decision, and Variable purchase intention significantly influences purchase decisions. Keywords: Electronic Word Of Mouth, Purchase Intention, Purchase Decision

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000080	T33569	T335692020	Central Library	Available

Detail Information

Series Title

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Call Number

T335692020

Publisher

Inderaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer., 2020

Collation

xii, 48 hlm.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.3

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Sistem Informasi Manajemen
Prodi Sistem Informasi, Fakultas Ilmu Komputer

Specific Detail Info

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Statement of Responsibility

NO

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