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ANALISIS TINGKAT KEPUASAN KONSUMEN DAN KESEDIAANNYA MEMBAYAR BERAS DENGAN KUALITAS LEBIH BAIK DI PASAR TRADISIONAL KOTA PRABUMULIH

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Penilaian

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The objectives of this study are: 1) to analyze the level of satisfaction of rice consumers in the traditional market of Prabumulih city, 2) to analyze the level of consumers willingness to pay (WTP) for better quality rice and what factors influence it, 3) Analyze changes in the pattern and value of rice purchases before and after HET determination. This research was conducted in Prabumulih City on November 2019. Location selection is done purposively. The research method used is survey method. The sampling method used is accidental sampling as many as 30 samples. The data collected in this study consisted of primary data and secondary data. The results of this study indicate that consumers are satisfied with the attributes of rice that are traded in the Prabumulih City Traditional Market. This can be seen from the level of consumer satisfaction, based on the results of the calculation of the CSI value obtained by 70.39%. The average WTP value for rice that consumers are willing to pay is IDR 11,483 per kilogram. Factors that significantly influence the WTP value of rice are the price of rice and the size of the rice packaging. while the factors of the number of family members, distance to purchase location, age, consumer satisfaction, income, and type of rice did not significantly influence the WTP value of rice. Only a few changes occurred in the rice brand and location of purchase after the HET policy was determine. changes that consumers feel are quite significant, namely in the price of rice and quality of rice after the determination of HET. Consumers felt that after the existence of the HET policy, the price of rice was getting more expensive.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001104	T41687	T416872020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T416872020

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Siwijaya., 2020

Collation

xvii, 117 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

633.107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Sosial Ekonomi Pertanian
Agriculture - Beras

Specific Detail Info

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Statement of Responsibility

AA

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