Skripsi

ANALISIS PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN MENABUNG EMAS DI PEGADAIAN CABANG PALEMBANG

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Penilaian

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The purpose of this study was to determine the influence of consumer behavior factors in customer decisions to have gold savings at Pegadaian Palembang branch. The population in this study were Palembang Branch Pegadaian customers who opened Gold Savings. The data collection technique was carried out by distributing questionnaires to 100 customers of the Palembang branch of the Gold Pegadaian Savings. This study uses primary data obtained from questionnaires and the analysis technique used is multiple linear regression analysis. The results of this study indicate that from the results of the linear regression equation, it can be interpreted that if the cultural, social, individual and psychological aspects are improved, the purchasing decision will increase and vice versa. And the results of the F test show that culture, social, individual, psychology have a significant influence on the decision to save gold at the Palembang branch of the Pegadaian. The results of the t test show that culture and individuals do not have a significant effect on customers' decisions to save gold at the Palembang branch of Pegadaian.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001739	T41617	T416172020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T416172020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xvi, 75 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.8342 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Perilaku konsumen
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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