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STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG PADA LAYANAN PALEMBANG SIAGA 112

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The purpose of this study is to look at the communication strategy of the Office of Communication and Information of Palembang City on Palembang Siaga 112 Service. This study uses qualitative research methods. Research data obtained from primary and secondary data. Primary data was obtained through in-depth interviews with two staff of Palembang Siaga 112 Service, two Integrated Regional Representative Offices of Palembang City, and two people of representatives the Palembang City as service users. Furthermore, secondary data is obtained through library research, photographs, pictures, and archive documentation. According to Cutlip, Center, Broom, the communication strategy runs well measured by four proces basic assumptions, namely Define problems or opportunities, plan and program, take action and communicate, and evaluate programs. Based on the analysis of the results of research conducted, it can be concluded that the communication strategy of the Office of Communication and Information of Palembang City on Palembang Siaga 112 Service has not been going well enough. Based on the analysis from the result of research conduct, it can be concluded that the communication strategy by Palembang Siaga 112 Service hasn’t appropriate with a good communication strategy according Cutlip, Center, Broom. It’s because the Office of Communication and Information of Palembang City runs two stages of four existing stages, namely the first stage define problems or opportunities, and the third stage is take action and communicate.

Availability
Inventory Code Barcode Call Number Location Status
2007000766T36187T361872020Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T361872020
Publisher
Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 78 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.2
Content Type
Text
Media Type
unmediated
Carrier Type
other (unmediated)
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Communication Science
Specific Detail Info
-
Statement of Responsibility
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No other version available

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