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PENGARUH CELEBRITY ENDORSER SEBAGAI BEAUTY INFLUENCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA (STUDI PADA SISWI SMA METHODIST 2 PALEMBANG KELAS 1&2)

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Penilaian

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This thesis aims to determine the Celebrity endorser as a Beauty Influence to the purchase decision of Emina products. This research was conducted at high school students Methodist 2 Palembang. In this study using quantitative research methods with a free variable that is Celebrity endorser as Beauty Influence and the variable bound is the purchase decision. The collection of data is done through the campaign of questionnaires, observations, and documentation studies. The spread of this questionnaire was the penuls distribute to respondents who were high school students Methodist 2 Palembang Class 1 and Grade 2 who use Emina products that are as many as 89 respondents. The results of this study show that Celebrity endorser as Beauty Influence positively affects the purchase decision based on the value of Sig. 0.000 < 0.05, and as much as 47.3% it can be concluded that the Celebrity endorser variable as Beauty Influence (X) affects the purchase decision variable (Y) Keywords: Celebrity Endorser, Beauty Influence, Decision Buying

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000833	T38433	T384332020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T384332020

Publisher

Inderalaya : Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2020

Collation

xvi, 114 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

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Media Type

unmediated

Carrier Type

other (unmediated)

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Advertising

Specific Detail Info

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Statement of Responsibility

AA

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