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EFEKTIVITAS WORD OF MOUTH DALAM KOMUNIKASI PEMASARAN PADA PROGRAM "3I-NETWORKS"

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Penilaian

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The title of this research is The Effectiveness of Word of Mouth in Marketing Communication in “3i-Networks” Program. The purpose of this research is to determine the effectiveness of word of mouth in marketing communication in the "3i-Networks" program. In this research, the researcher use the word of mouth theory from Sernovitz. The researcher use the quantitative methods with a descriptive data types. The respondents in this research are 59 customers of "3i-Networks" program. The researcher uses questionnaires from google form to collect data from the respondents. The results of this research indicates the effectiveness of word of mouth in marketing communication in the "3i-Networks" program generally strong, which also means effective. The result is seen from the total accumulative score of word of mouth indicators in marketing communication with 55 respondents in effective word of mouth category, and four respondents in word of mouth average category.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000773	T35277	T352772020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T352772020

Publisher

Inderalaya : Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2020

Collation

xix, 110 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.224 07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Communication in Personnel Management

Specific Detail Info

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Statement of Responsibility

AA

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