ttable 1.988, which means there is an influence of attractiveness of Wardah Exclusive Series advertisements towards product purchasing decision, and the influence given is 21.7% where the rest is influenced by other factors. The linear regression fitted model obtained is Y= 23.599 + 0.630 which means that for each additional value of attractiveness advertisements, product purchasing decision making value will increase about 0.630 times among college student majoring Communication in Sriwijaya University." />
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PENGARUH DAYA TARIK IKLAN WARDAH EXCLUSIVE SERIES TERHADAP KEPUTUSAN PEMBELIAN PRODUK

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This research entitled is "The influence of the attractiveness of Wardah Exclusive Series advertisements towards product purchasing decisions in Sriwijaya University"by Dina Islahiyah The study aims to find out whether there is influence of attractiveness of Wardah Exclusive Series advertisements towards product purchasing decisions and how much that influence had given. This research applied quantitative approach with descriptive and inferential statistics analysis, and used simple linear regression model to make predictions. Data collection was conducted by distributing questionnaires to 89 respondents of college student majoring Communication in Sriwijaya University. The findings from the data analysis in this study were obtained through hypothesis testing using t test that tcalc is greater than ttable, where tcalc 4.915 > ttable 1.988, which means there is an influence of attractiveness of Wardah Exclusive Series advertisements towards product purchasing decision, and the influence given is 21.7% where the rest is influenced by other factors. The linear regression fitted model obtained is Y= 23.599 + 0.630 which means that for each additional value of attractiveness advertisements, product purchasing decision making value will increase about 0.630 times among college student majoring Communication in Sriwijaya University.

Availability
Inventory Code Barcode Call Number Location Status
2007000720T37471T374712020Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T374712020
Publisher
Inderalaya : Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik.,
Collation
xv, 118 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.1092
Content Type
Text
Media Type
unmediated
Carrier Type
other (unmediated)
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Advertising
Specific Detail Info
-
Statement of Responsibility
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No other version available

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