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PENGARUH BRAND AMBASSADOR BANGTAN BOYS TERHADAP BRAND IMAGE TOKOPEDIA

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Penilaian

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This thesis was entitled The Influence of Bangtan Boys Brand Ambassador Against Tokopedia's Brand Image. The purpose of this study was to determine the effect of “BTS” as the brand ambassador on Tokopedia's brand image. This study involved 528 students from the Faculty of Social and Politics, Communication Study Program 2016 to 2019 as the population. The sample determination used the Slovin formula to obtain a sample of 84 people. Stratified Random Technique was used as the sampling technique in this study, whereas the data was collected using a questionnaire. The data analysis method used in this research was quantitative analysis. There were quantitative descriptive analysis, explanative analysis techniques that produce a simple regression model with y = 13.324 + 0.379x, and hypothesis testing using SPSS. As a result, this study indicated a significant effect constituted 31.8 between the influence of the brand ambassador BANGTAN BOYS on the Tokopedia brand image of Communication Students Class 2016 to 2019, Faculty of Social and Politicals, Universitas Sriwijaya, Indralaya Campus

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000723	T43102	T431022020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T431022020

Publisher

Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2020

Collation

xv, 98 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Image
Jurusan Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

AA

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