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REPRESENTASI MASKULINITAS PADA IKLAN L-MEN GAIN MASS 2020 VERSI DREAM DI YOUTUBE

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Penilaian

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Advertisement is a way to promote a product. The depiction of masculinity in the media, especially in advertising, is dynamic and unsteady. Among the advertisement that appear in the media, there is a L-Men ad that contain illustration of masculinity image. The media presents these images to be a concept that is not recognized by society and even develops in society. This research aims to find out the representation of masculinity in advertisement for supplement products and nutritional support intended for adult men. The method used in this research is qualitative method with a constructivism paradigm. The theory used is masculinity theory with Roland Barthes’ semiotic analysis in the form of two stage-significance, namely denotation, connotation, and myth. The finding of this research is that the masculinity shown in the dream version of L-Men Gain Mass advertisement tends to be traditional masculinity and masculinity that has been universally accepted by society before. Keywords: Representation, Masculinity, Advertisement, L-Men Gain Mass, Semiotic Roland Barthes

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000701	T42413	T424132020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T424132020

Publisher

Inderalaya : Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2020

Collation

xiii, 94 hlm. : ilus. ; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Iklan
Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

AA

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