Skripsi

PENERAPAN STRATEGI UP SELLING DAN CROSS SELLING DALAM CUSTOMER RELATIONSHIP MANAGEMENT SEBAGAI PENINGKATAN PENJUALAN AYAM DI PT. TIGA RAJA PALEMBANG

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Penilaian

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PT. Tiga Raja Palembang is one of the chicken selling business companies in Palembang City which still applies the conventional sales system where the way customers are often not generous with the company, and several times customers are disappointed because the price is not suitable, I offer the Application of the Up-Selling Strategy. and Cross-Selling in CRM to Increase Sales at PT. Three Kings of Palembang. This strategy is built based on the waterfall system development method according to (Fauziah, 2018) with Context Diagram notation, DFD, ERD, and the programming language is PHP and MySQL as DBMS. The results of the analysis carried out, the Sales System with the Implementation of Up-Selling and Cross-Selling Strategies has several advantages, including supporting the online sales process, providing Cross-Selling and Up-Selling product offerings, providing the latest product information and providing discounts on products certain customers who have made a purchase. In addition, this system also generates several reports, including transaction reports, product reports, and customer reports, making it easier for owners to conduct evaluations to implement sales strategies for the following month.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000842	T34463	T344632020	Central Library (REFERENSI)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T344632020

Publisher

Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Sriwijaya., 2020

Collation

vii, 124 hlm.; ilus., tab.: 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

003.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sistem informasi
Ilmu Komputer
Selling strategy

Specific Detail Info

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Statement of Responsibility

EM

Other version/related

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