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PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE (STUDI KASUS : OPI MALL PALEMBANG)

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Penilaian

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Opi Mall is one of the largest malls located in the city of Palembang. To be able to establish communication and retain its customers, Opi Mall creates a Membership program called the Opi Loyalty Card. This program is an implementation of a Customer Relationship Management (CRM) strategy designed to enable Opi Mall establish mutually beneficial relationships with its customers and to make it last for a long time. In order for this program to run well, Opi Mall requires a facility that can store, manage and disseminate information more quickly and accurately. The facility will be built using the Framework Of Dynamic CRM analysis method. This method will describe in detail the three phases of the relationship at crm, the type of customer, the type of customer information, and the stages that must be taken by opi mall to achieve a commitment in the relationship. This research will produce a website-based facility that applies the CRM strategy and supports two-way communication between the Opi Mall and Opi Loyalty Card members.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
	T34283	T342832020	Central Library (2007000841)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T342832020

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya., 2020

Collation

xix, 189 hlm.; ilus., tab.: 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

003.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Sistem Informasi, Fakultas Ilmu Komputer
Customer Relationship

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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