Skripsi

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI LAPTOP GAMING MEREK ROG ASUS (STUDI PADA MAHASISWA DI KOTA PALEMBANG)

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Penilaian

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The purpose of this study was to determine the effect of the Marketing Mix in creating interest in buying Asus ROG laptops among students in Palembang. The population in this study were students who were studying in Palembang. Data collection techniques were carried out by distributing questionnaires to 100 students spread across Sriwijaya University Palembang, Muhammadiyah Palembang University, PGRI Palembang University, and Tridinanti University Palembang. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis techniques. The results of this study indicate that from the results of the linear regression equation, it can be interpreted that if the 4P marketing mix (product, price, place and promotion) of the Asus ROG laptop is increased, then buying interest will increase and vice versa. And the results of the F test and t test indicate that the marketing mix (4P) has a significant effect on buying interest. Suggestions that can be given in this study are to maintain the marketing strategy that has been built, namely in terms of product, price, distribution and promotion. A business strategy that can be done is to always innovate and evaluate this marketing mix strategy. Companies must be able to always connect the product needs that consumers want with the products they produce.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001697	T44437	T444372020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T444372020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xvi, 74 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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