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STRATEGI KOMUNIKASI PEMASARAN MATAHARI DEPARTMENT STORE INTERNATIONAL PLAZA PALEMBANG

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Penilaian

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Marketing communication is a activity that delivere the information, influence, or persuade and or remind target markets for companies and their products to be willing to accept, buy, and be loyal to the products offered by the company concerned. Matahari Department Store International Plaza Palembang has a strategy to make the customers become loyal . The purpose of this research is to describe and analyze the marketing communication strategy of the Matahari Department Store International Plaza Palembang. This research uses the theory of Integrated Marketing Communication (IMC) with qualitative methods that collect data by interview, observation, and documentation. The results of this research illustrate that marketing communication carried out has 5 stages in accordance with the theory, namely advertising, direct marketing, sales promotion, personal selling, public relations and publicity. But in the direct marketing stage, the Matahari Department Store International Plaza Palembang has not done it maximally. Keywords: Marketing Communication, Strategy, Matahari Department Store International Plaza Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007000785	T37380	T373802020	Central Library (REFERENCES)	Available

Detail Information

Series Title

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Call Number

T373802020

Publisher

Palembang : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2020

Collation

xix, 116 hlm. : ill. ; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Business Communication

Specific Detail Info

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Statement of Responsibility

AA

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