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ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MASYARAKAT KOTA PALEMBANG DALAM PENGGUNAAN TRANSMUSI

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Penilaian

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This study aims to determine how the effect of the service marketing mix, the service marketing mix on the decision to use Transmusion. The sampling method used was non-probability with a sample of 100 people from the city of Palembang. The technique of collecting data by using an instrument in the form of a questionnaire. Primary data were processed using SPSS version 16.0. The results of this study indicate that the service marketing mix simultaneously has a significant effect on community use decisions on Transmusi buses in Palembang. The service marketing mix strategy such as price, place, and physical evidence partially has a significant effect on the community's decision to use Transmusi buses in Palembang. Meanwhile, the product, promotion, people, and process service marketing mix strategy partially does not have a significant effect on community use decisions on Transmusi buses in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001725	T41466	T414662020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T414662020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xviii, 98 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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