Skripsi

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROTI DI TOKO ROTI NENG’S BAKERY DAN CAFE INDRALAYA

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Penilaian

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This study aims to determine whether the price and product quality affect the decision to purchase bread at Neng's Bakery and Cafe Indralaya. This type of research is a quantitative descriptive study. The population in this study were buyers of Neng's Bakery and Cafe located in Indralaya. Sampling using convenience sampling. The independent variable in this study is price (X1), product quality (X2), while the dependent variable (Y) is consumer purchasing decisions. The method of collecting data using a questionnaire method.The analysis method used is descriptive analysis and multiple linear regression analysis with the SPSS program. Partially, price and product quality have a significant effect on consumer purchasing decisions at Neng's bakery and cafe Indralaya. Keywords: Price, Product Quality, and Consumer Purchase Decisions

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001726	T42581	T425812020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T425812020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xvi, 62 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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