Skripsi

ANALISIS PROFITABILITAS PELANGGAN PADA PT. ASURANSI ASTRA BUANA PALEMBANG

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Penilaian

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The objectives of this research are I) to know the differences of cost activities in group of custc;,mer at PT. Asuransi Astra Buana Palembang 2) to analyze profit that is gotten by this firm from each customers, and 3) to know which kind of customer that gives the highest profit for the firm. Research finding has shown that during period of years 2004-2006, customer which gives the highest profit is walk in customer, meanwhile customer which gives the lowest profit is Anugrah Mobillindo. It can be shown from the calculation of net profit and profitability ratio from each customers. For some years, the profit stability is caused the firm does the commitment to satisfy customers, and it causes customer loyality and firm is easy enough to get new customers. In order to maintain or increase customers, the firm always has to do its commitment to satisfy customers and increase the activities that can make customer feel comfort with the firm.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0807000089	T26991	T26991	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T26991

Publisher

Inderalaya : Prodi Akuntansi, Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xiii, 99 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

657.836 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

Akuntansi
asuransi jiwa
Akuntansi Manajemen.

Specific Detail Info

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Statement of Responsibility

HALIM

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