Skripsi

ANALISIS STRUKTUR PASAR, DAYA SAING DAN PREFERENSI KONSUMEN TERHADAP KOMODITAS TEH DI KOTA PAGARALAM

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Penilaian

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This study was aimed at indetifying and analyzing the market structure, competitiveness and the consumer preferences on tea in Pagaralam. Descriptive and quantitative methods were used in this study. The result showed that the tea market structure contained monopolistic competition consisting of several sellers (two wholesalers, seven mini markets and two souvenir shops) with differentiated products. Although the calculation of RCA > 1 whisch means that the commodity has a comparative advantage, but in Indonesia the shares of the Pagaralam (South Sumatera) tea were to only two percent of the total area of 1.430 acres. In relation to the consumer preference in Pagaralam, it was found that most the tea consumer (21,42% of the total 70 people) hose Sariwangi product. Because they were more easily available and affordable. The Pagaralam tea products (PTPN VII) retained only 18,57% of the tea market because they were more expensive and unevenly distributed. In addition, most of the people drank Pagaralam black tea because it had good health effects for the consumers.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1307002375	T50220	T502202013	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T502202013

Publisher

Inderalaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2013

Collation

xiv, 72 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.830 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

struktur pasar
Ekonomi pembangunan
Daya saing industri
Komoditas Teh

Specific Detail Info

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Statement of Responsibility

HALIM

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