APA Style
Lovelock, Christopher. (1994).
PRODUCT PLUS; How Product + Service = Competitive Advantage .
New York:
McGraw-Hill Inc.
Chicago Style
Lovelock, Christopher.
PRODUCT PLUS; How Product + Service = Competitive Advantage.
New York:
McGraw-Hill Inc,
1994.
Text.
MLA Style
Lovelock, Christopher.
PRODUCT PLUS; How Product + Service = Competitive Advantage.
New York:
McGraw-Hill Inc,
1994.
Text.
Turabian Style
Lovelock, Christopher.
PRODUCT PLUS; How Product + Service = Competitive Advantage.
New York:
McGraw-Hill Inc,
1994.
Print.