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ANALISIS PENGARUH DIFERENSIASI PRODUK MOTOR HONDA TERHADAP BRAND LOYALTY (STUDI KASUS PADA MAHASISWA FAKULTAS SYARIAH IAIN RADEN FATAH PALEMBANG)

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Penilaian

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Differentiation is a part of marketing strategy which will support the firm’s activities in increasing sales volume, developing consumer’s trust, and ehancing customer’s loyalty toward brand of a product. The purposes of this research are (1) knowing the influence product differentiation of Honda motorcycle toward consumer’s brand loyalty and (2) knowing which product differentiation that give the biggest influence toward brand loyalty of Honda motorcycle product. The main instrument which used in this research is questionnaire. Beside that, documentary data which are obtained from magazine, brochure, newspaper, and internet are also used for this research. The data which used for this research are primary data and secondary data. Primary data are obtained through observational result, interview, and questionnaire. On the other hand, secondary data are obtained from data which processed by second parties. Research findings show that product differentiation like durability, Service, style, and plan is statistically significant. It reveals that all independent variables have influence toward brand loyalty.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000653	T49441	T494412009	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T494412009

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2009

Collation

xiii, 96 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.827 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Diferensiasi produk
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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