Skripsi

PENGARUH STRATEGI PENGEMBANGAN PRODUK PIZZA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN CEPAT SAJI PIZZA HUT CABANG PALEMBANG INDAH MALL

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Penilaian

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The purpose of this research are first, to know the influence of Product Development Strategy of Pizza on consumer buying decision in Pizza Hut Palembang Indah Mali and the second is to know the most dominant factor that influce consumer buying decision. Research finding has shown that for each independent variable indicator, that are the initial development and improvement development are totaly influence on consumer buying decision. The company must keep defending the Product Development Strategy of Pizza, because from this research is known that Product Development Strategy has a strong influence to consumer buying decision. The thing that Pizza Hut can do is always developing their product such as the variant of taste, the size and also the new menu that appropriate with the costumer expectation.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000281	T50003	T500032009	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T500032009

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2009

Collation

xvi, 102 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.573 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Strategi Pengembangan Produk

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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