APA Style

Sviokla, John J, Shapiro, Benson. (1993). Seeking Customers . Boston: Harvard Business School Publishing Corporation.

Chicago Style

Sviokla, John J, Shapiro, Benson. Seeking Customers. Boston: Harvard Business School Publishing Corporation, 1993. Text.

MLA Style

Sviokla, John J, Shapiro, Benson. Seeking Customers. Boston: Harvard Business School Publishing Corporation, 1993. Text.

Turabian Style

Sviokla, John J, Shapiro, Benson. Seeking Customers. Boston: Harvard Business School Publishing Corporation, 1993. Print.