Image of PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang)

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PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang)

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The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dominant influence on purchasing decisions between Packaging, Halal Label, And Produet Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directly from the respondent through the questionnaire. The number of samples as much as a hundred respondents, sampling technique used is purposive sampling. Analysis technique used in this research is multiple regression analysis, F test and t test. The result obtained show that the magnitude of the influence of variable Packaging (XI), Halal Label (X2), And Produet Knowledge (X3) as simultan On The Purchasing Decision (Y) is 58,4 %. The variable that has a dominant influence of the Purchasing Decision is Produet Knowledge variable with the value of coefficient of 0,781.

Availability
Inventory Code Barcode Call Number Location Status
1407000951T49954T499542014Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T499542014
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xi, 79 hlm.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.830 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Promosi Penjualan
Ekonomi Manajemen.
Specific Detail Info
-
Statement of Responsibility
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No other version available

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