APA Style
Myers, John G., Aaker, David A., Batra, Rajeev. (1992).
ADVERTISING MANAGEMENT, FOURTH EDITION (4th).
Englewood Cliffs, New Jersey:
Prentice Hall, Inc..
Chicago Style
Myers, John G., Aaker, David A., Batra, Rajeev.
ADVERTISING MANAGEMENT, FOURTH EDITION.
4th
Englewood Cliffs, New Jersey:
Prentice Hall, Inc.,
1992.
Text.
MLA Style
Myers, John G., Aaker, David A., Batra, Rajeev.
ADVERTISING MANAGEMENT, FOURTH EDITION.
4th
Englewood Cliffs, New Jersey:
Prentice Hall, Inc.,
1992.
Text.
Turabian Style
Myers, John G., Aaker, David A., Batra, Rajeev.
ADVERTISING MANAGEMENT, FOURTH EDITION.
4th
Englewood Cliffs, New Jersey:
Prentice Hall, Inc.,
1992.
Print.