APA Style

Holtje, Herbert F.. (1978). Schaum's outline of theory and problems in ADVERTISING . New York: McGraw-Hill, Inc..

Chicago Style

Holtje, Herbert F.. Schaum's outline of theory and problems in ADVERTISING. New York: McGraw-Hill, Inc., 1978. Text.

MLA Style

Holtje, Herbert F.. Schaum's outline of theory and problems in ADVERTISING. New York: McGraw-Hill, Inc., 1978. Text.

Turabian Style

Holtje, Herbert F.. Schaum's outline of theory and problems in ADVERTISING. New York: McGraw-Hill, Inc., 1978. Print.