Skripsi

AUDIT MANAJEMEN ATAS FUNGSI PEMASARAN PADA PT. UNITED TRACTORS CABANG PALEMBANG

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Penilaian

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This study aims to 1) assess the procedures or measures in the implementation of the marketing audit on PT. United Tractors Palembang branch and 2) Knowing the follow-up of management with the marketing audit. The results showed that the management audit of the company's marketing function has not been effective. This is because lack of independence, lack of information contained in audit reports, auditor oversight and lack of follow-up stage. In terms of follow-up management, marketing audits help management in an effort to optimize its marketing functions. Can be said to have management audit function to help improve management performance. To improve the management audit that is not effective, the authors recommend that firms increase the independence, completing the audit report as well as enhanced monitoring in order to heighten the level of direct supervision by the auditor..

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1007000957	T28427	T28427	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T28427

Publisher

Inderalaya : Prodi Akuntansi, Fakultas Ekonomi Universitas Sriwijaya., 2010

Collation

xi, 82 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Akuntansi
Audit, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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