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THE MARKETER'S GUIDE TO PUBLIC RELATIONS

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Availability
Inventory Code Barcode Call Number Location Status
9401002342B14202S659.2 Har m 1993Central Library (Circulation Bukit)Available
9401002343B14203S659.2 Har m 1993Central Library (Circulation Bukit)Available
Detail Information
Series Title
WILEY SERIES ON BUSINESS STRATEGY
Call Number
659.2 Har m
Publisher
New York : John Wiley & Sons , Inc.,
Collation
xiv, 306p.;ill.;23cm
Language
English
ISBN/ISSN
0-471-57962-9
Classification
659.2
Content Type
Text
Media Type
-
Carrier Type
-
Edition
1
Subject(s)
Marketing- Management
Public relations- Corporations
Corporate Sponsorship
Specific Detail Info
How Today's Top Companies Are Using the New PR to Gain a Competitive Edge
Statement of Responsibility
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No other version available

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