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TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS IN DATABASE AND DIRECT RESPONSE MARKETING

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Availability
Inventory Code Barcode Call Number Location Status
9401001349B13998S658.8 Ozi t 1993Central Library (CIRCULATION BKT)Available
Detail Information
Series Title
-
Call Number
658.8 Ozi t
Publisher
New York : McGraw-Hill, Inc..,
Collation
268 p. : ill. ; 23 cm
Language
English
ISBN/ISSN
0-07-707766-0
Classification
658.8
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Direct Marketing
Marketing-Management
Data Base Marketing
Specific Detail Info
-
Statement of Responsibility
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No other version available

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