APA Style

Ozimek, John. (1993). TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS IN DATABASE AND DIRECT RESPONSE MARKETING . New York: McGraw-Hill, Inc..

Chicago Style

Ozimek, John. TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS IN DATABASE AND DIRECT RESPONSE MARKETING. New York: McGraw-Hill, Inc., 1993. Text.

MLA Style

Ozimek, John. TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS IN DATABASE AND DIRECT RESPONSE MARKETING. New York: McGraw-Hill, Inc., 1993. Text.

Turabian Style

Ozimek, John. TARGETING FOR SUCCESS: A GUIDE TO NEW TECHNIQUE FOR MEASUREMENT AND ANALYSIS IN DATABASE AND DIRECT RESPONSE MARKETING. New York: McGraw-Hill, Inc., 1993. Print.