APA Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. (1992). Marketing Strategy: Planning and Implementation . Boston: Irwin.

Chicago Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy: Planning and Implementation. Boston: Irwin, 1992. Text.

MLA Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy: Planning and Implementation. Boston: Irwin, 1992. Text.

Turabian Style

Walker, Orville C., Boyd, Harper W, Larreche, Jean-Claude. Marketing Strategy: Planning and Implementation. Boston: Irwin, 1992. Print.