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PROMOTIONAL STRATEGY, Seventh Edition

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Availability
Inventory Code Barcode Call Number Location Status
9301009526B13900S658.8 2 Eng p 1991Central Library (CIRCULATION BKT)Available
9301003527B32012S658.8 2 Eng p 1991Central Library (CIRCURLATION BUKIT)Available
Detail Information
Series Title
The Irwin series in marketing
Call Number
658.8 2 Eng p
Publisher
Boston : Richard D. Irwin, Inc..,
Collation
xxv, 741 p. : 24 cm
Language
English
ISBN/ISSN
0-256-08204-9
Classification
658.8 2
Content Type
Text
Media Type
unmediated
Carrier Type
other (unmediated)
Edition
7th
Subject(s)
Marketing
Advertising
Marketing-Management
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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