APA Style

Moore, William L., Pessemier, Edgar A.. (1993). PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value . New York: McGraw-Hill.

Chicago Style

Moore, William L., Pessemier, Edgar A.. PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value. New York: McGraw-Hill, 1993. Text.

MLA Style

Moore, William L., Pessemier, Edgar A.. PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value. New York: McGraw-Hill, 1993. Text.

Turabian Style

Moore, William L., Pessemier, Edgar A.. PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value. New York: McGraw-Hill, 1993. Print.