APA Style

McCarthy, E. Jerome, Perreault, William D.. (1990). Basic Marketing . USA: Richard D. Irwin, Inc..

Chicago Style

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. USA: Richard D. Irwin, Inc., 1990. Text.

MLA Style

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. USA: Richard D. Irwin, Inc., 1990. Text.

Turabian Style

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. USA: Richard D. Irwin, Inc., 1990. Print.