APA Style

McCarthy, E. Jerome, Perreault, William D. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition . Boston: Irwin.

Chicago Style

McCarthy, E. Jerome, Perreault, William D. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Text.

MLA Style

McCarthy, E. Jerome, Perreault, William D. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Text.

Turabian Style

McCarthy, E. Jerome, Perreault, William D. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Print.