APA Style

Perreault, William D, McCarthy, E. Jerome. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition . Boston: Irwin.

Chicago Style

Perreault, William D, McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Text.

MLA Style

Perreault, William D, McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Text.

Turabian Style

Perreault, William D, McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press, 1990 Edition. Boston: Irwin, 1990. Print.