Skripsi

ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK PALCOMTECH PALEMBANG

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Penilaian

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The study, entitled Analysis of EfFect of Campaign Against the Decisions Students choose STMIK Palcomtech Palembang aims to determine how much influence the promotion of a student's decision in choosing STMIK Palcomtech Palembang. The design of this study is conclusive by taking a sample of 89 people STMIK Palcomtech students. Data analysis technique used is to deskriptip analysis and quantitative analysis. The results and calculations show that the partial effect on the promotion of a student's decision. Simultaneous promotion of students able to explain the decision by 29%. The most influential variable is the dominant variable PR and Word of Mouth. The advice given by the authors is that companies should improve and increase again in the variable promotion Advertising, Personal Selling and Sales Promotion for the variable is capable of providing the value that suits your needs and desires of students STMIK Palcomtech Palembang

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1207000306	T49541	T495412011	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T495412011

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2011

Collation

xix, 79 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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