Image of PENGARUH BRAND IMAGE SHAMPO CLEAR MEN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA)

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PENGARUH BRAND IMAGE SHAMPO CLEAR MEN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA)

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The objective of this research are (1) To analyze the effect of brand image toward consumer’s loyalty of Clear Men and (2) To find the most effect variable of brand image toward consumer’s loyalty. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefore, from the population, 100 respondents are taken as the sample. Data analysis method was performed by multiple linier regression using SPSS program. Research finding brand image effect toward consumer’s loyalty, Therefore, product image has effected significantly, the effect is significant toward consumer’s loyalty which is 0,003, therefore corporate image and user image not too have effected significantly toward consumer’s loyalty. In this research, a regression model obtained, which is Y = 0,676 + (0,209)X1 + (0,209)X2 + (0,464)X3.

Availability
Inventory Code Barcode Call Number Location Status
1207001285T45439T454392012Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T454392012
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvii, 60 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Brand Image
Loyalitas Konsumen
Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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