Image of PENGARUH UNSUR IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN JOY TEA GREEN PADA MAHASISWA FAKULTAS EKONOMI UNSRI INDRALAYA

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PENGARUH UNSUR IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN JOY TEA GREEN PADA MAHASISWA FAKULTAS EKONOMI UNSRI INDRALAYA

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Joy tea Green is a new variant of Sosro which needs advertisement to introduce and persuasive consumer. Based on the research of Association of National Advertising Inc. (ANA) has known television is a favorite advertisement media for marketer because 38% advertisement use television media, but advertisement needs a lot of cost, so it needs to know 1) How big the element influence on television advertising to purchasing decision joy green tea on the faculty of economics student Unsri Inderalaya and 2) Which dimension (advertisement massage (XI), advertisement theme (X2), advertisement format (X3) and advertisement source (X4)) has the biggest influence to consumer purchase decision in the Faculty of Economics student Unsri Inderalaya, in order to make the advertisement effective. The result of this research shown 1) Joy tea Green advertisement has a small influence to consumer purchase decision, it just 11% and 2) advertisement source has the biggest influence to consumer purchase decision (regression coefficient 0,151) The writer suggest Sosro Company always present advertisement source with show ads with ad stars that match the taster of society, such as a movie actress, singer, of famous people again at this time. Because it has the biggest influence to consumer purchase decision, so Joy tea Green sales could increase.

Availability
Inventory Code Barcode Call Number Location Status
1107000594T45799T457992011Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T457992011
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xiii, 74 hlm.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Iklan Televisi
Ekonomi Manajemen.
Specific Detail Info
-
Statement of Responsibility
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No other version available

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