Image of PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MINUMAN POCARl SWEAT (STUDI KASUS KONSUMEN POCARI SWEAT DI KOTA PALEMBANG)

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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MINUMAN POCARl SWEAT (STUDI KASUS KONSUMEN POCARI SWEAT DI KOTA PALEMBANG)

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The objectives of this research are (1) to analyze the effect of brand image toward consumers decision of Pocari Sweat and (2) to find the most effective variable of brand image toward consumers decision. The method used is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis model used in this research is quantitative analysis and qualitative analysis. Research finding has shown that 30,8% brand image effects toward consumers decision. The most effective variable of brand image toward consumers decision is product image. Consumer image and product image have effected significantly toward the consumers decision, and only product image does not have effected significantly toward the consumers decision. Because of that, PT Amerta Indah Otsuka as producer of Pocari Sweat has to make product image stronger than before.

Availability
Inventory Code Barcode Call Number Location Status
1007002136T44382T44382Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T44382
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvi, 76 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.834 207
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Brand Image dan Keputusan Pembelian
Manajemen
Keputusan konsumen, Minuman
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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