Skripsi

ANALISIS PENGARUH PROMOSI SABUN LIFEBUOY CLEAR SKIN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MASYARAKAT PALEMBANG)

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Penilaian

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The objective of this research are to know how much influence the promotion variable to purchase decision consumer. The research’s variable dependent variable is purchase decision consumer and independent variable. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefore, from the population, IQQ respondents are takes as. the sample. Data analysis method was performed by multiple linier regression using SPSS program. This research’s result show there are four promotion variable influences to purchase decision consumer are advertising, personal selling, sales promotion, and public relation. In this research, a regression model obtained, which is Y = (0,722) + 0,337X1 + 0,218X2 + 0,251X3 + 0,351X4

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1207001222	T45428	T454282012	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T454282012

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

vi, 110 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.183 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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