Skripsi

ANALISIS PERILAKU INDUSTRI ULOS DI KOTA PEMATANG SIANTAR

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Penilaian

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This research purpose to analyze the conduct (pricing strategies, product strategies, promotion strategies) of ulos industries in Pematang Siantar City. The data that has been used are primer, data collected by observed and interviewed responden, and the secondary data taken from many resources included the from BPS (Badan Pusat Statistik) and Disperindag (Dinas Perindustrian Dan Perdagangan) of Pematang Siantar City The result of this research showed that pricing strategies ulos industries in Pematang Sintar uses mark-up Pricing, by giving mark-up to the average cost and average variabel cost. From the result of calculation, on the average the mark-up is between 11,3 percent to 17 percent. Product strategies used diferentiation of product, product are angkola toraja, jumbo, tikar-tikar, sekata, hatirondang rondang, hatirondang sulo, bulang, suri-suri. Strategies of promotion in ulos industries with personal selling and show in order to increase product and can compete in market

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0807000097	T27514	T275142008	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T275142008

Publisher

Inderalaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xv, 71 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

338.470 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi pembangunan
Perilaku industri

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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