Skripsi

PENGARUH EKUITAS MEREK PRODUK FASHION A MILD TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN DI IT’S A STORE PALEMBANG INDAH MAL

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Penilaian

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The objective of this research is to know how much the influence of Brand Equity from A Mild fashion product on consumer buying decision m It’s A Store Palembang Indah Mal. Research finding has shown that for each independent variable indicator is Brand Awareness, Brand Image and Perceived Quality are totality influence on consumer buying decision. The company must keep defending the Brand Equity from A Mild fashion product, because from this research is known that Brand Awareness has a strong influence to consumer buying decision. One thing that PT. Agasam can do is keeping the product quality to get positive image from their costumer and to keep their customer satisfaction they have to do the innovation in produce the fashionable products that appropriate with their costumer taste.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0807000524	T44301	T443012008	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T443012008

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2008

Collation

xv, 88 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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