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Image of PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN LEVI’S JEANS DI KOTA PALEMBANG

Skripsi

PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN LEVI’S JEANS DI KOTA PALEMBANG

Apriansyah, Veri - Personal Name;

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Penelitian ini membahas mengenai pengaruh atribut produk terhadap loyalitas pelanggan pada Levi‟s Jeans di kota Palembang. Tujuan penelitian ini mengetahui seberapa besar pengaruh dan faktor atribut produk yang dominan mempengaruhi loyalitas pelanggan Levi‟s Jeans di kota Palembang. Penelitian ini dilaksanakan di kota Palemban mengunakan NonProbability Sampling (Purposive Sampling). Berdasarkan data yang dikumpulkan dari 100 responden pelanggan Levi‟s Jeans di kota Palembang maka dapat diambil kesimpulan, bahwa atribut produk mempengaruhi sebesar 54.2% terhadap loyalitas pelanggan, sedangkan 45.6% dipengaruhi oleh variabel lain diluar penelitian seperti kemasan, garansi dan pelayanan. Selain itu, atribut produk yang dominan dari variabel merek, desain, kualitas, dan ciri khas adalah variabel desain dengan nilai koefisien sebesar 0.539.


Availability
Inventory Code Barcode Call Number Location Status
1407002191T21555T215552014Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T215552014
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2014
Collation
x, 68 hlm.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.507
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Promosi Penjualan
Ekonomi Manajemen.
Specific Detail Info
-
Statement of Responsibility
MI
Other version/related

No other version available

File Attachment
  • PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN LEVI’S JEANS DI KOTA PALEMBANG
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