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UPAYA MENINGKATKAN VOLUME PENJUALAN MELALUI KINERJA PERSONAL SELLING PADA PT. ASTRA INTERNATIONAL, TBK - TSO AUTO 2000 CABANG PALEMBANG VETERAN

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The objectives of this research are (1) to evaluate personal selling activity to ascend selling volume for reached selling target that PT. Astra International, Tbk - TSO Auto 2000 branch Palembang Veteran wants. (2) To analyze personal selling performance as a study object and looking for right solution according to salesman activity of product marketing in the firm. Research finding that during period of years 2002 - 2006, selling target is unfulfilled. It shown from selling volume was not fulfilled the firm selling target during that years period. Because amount of personal selling / salesman does not match with firm selling target that every years always ascend. Besides that, lack of product knowledge and salesman motivation also impact to selling succeed. Therefore, to ascend selling volume of PT. Astra International, Tbk - TSO Auto 2000 branch Palembang Veteran, management of the firm must to increase amount of personal selling / salesman in order to balance with firm selling target so that selling volume can be reached. The firm also have to optimize personal selling / salesman performance with giving them knowledge and special periodical training that they need.

Availability
Inventory Code Barcode Call Number Location Status
0707000709T43662T43662Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T43662
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
x, 96 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.820 7
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Manajemen
Kinerja personel, penjualan
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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