Skripsi

ANALISIS EFEKTIFITAS IKLAN SABUN LUX DI TELEVISI PADA PT. UNILEVER INDONESIA, Tbk. DALAM MEMBANGUN KESADARAN MEREK KONSUMEN (STUDI KASUS PADA MAHASISWA UNIVERSITAS SRIWIJAYA DI INDERALAYA)

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Penilaian

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Advertising is kind of presentation or non-personal promotion of ideas, goods, and Services by a sponsor. To measure its effectiveness can be beneficial to determine whether or not an advertisement of a product is successful. This study is an attempt to identify the effective of Lux Soap commercials in television and to determine whether such advertisement can raise awareness among Lux consumers. Based on Roscoe’s opinion, the sample of 100 respondents was selected. A quantitative analysis using SPSS 15 Program for Windows was conducted to identify the effectiveness of the commercials. The results show that the variable of message source has shown a significant influence the creation of awareness among Lux buyers. The company is recommended to use other means of promotion such as events, public relation, product placement and sampling.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1207000688	T45648	T456482012	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T456482012

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

xvi, 65 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Manajemen Pemasaran Sabun

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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