Skripsi

HUBUNGAN STRATEGI PRODUK DAN KEUNTUNGAN, STUDI : PADA INDUSTRI KERIPIK KHAS LAMPUNG DI BANDAR LAMPUNG

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Penilaian

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This research was an attempt to analyze the relation between product strategy and profits in the special banana chipts industry in Bandar Lampung. The primary data were collected from interview whereas the secondary data from govemment agencies such as Central Bureau for Statistics and Office of Industry, Trade and Cooperatives. The data were analyzed Usirtg a quantitative and qualitative method. The research results show that there was a strong relationship between product strategy and profits. Producers used strategies such as differentiation, diversification, and promotion.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1107002618	T49237	T49237	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T49237

Publisher

Inderalaya : Prodi Ekonomi Pembangunan Fakultas Ekonomi Universitas Sriwijaya., 2011

Collation

xvi, 93 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

380.107

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Ekonomi pembangunan
Strategi Produk, Kripik

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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